Legal & Compliance

Privacy Policy

SmartBid.ai LLC is a global ad-tech company that operates and provides an online supply-side platform ("SSP"). We recognize the importance of your privacy and take this issue very seriously.

Last Revised: March 13, 2025
Contents

SmartBid.ai LLC ("we" "us" "our" or "SmartBid.ai") is a global ad-tech company that operates and provides an online supply-side platform ("SSP"). Company's SSP provides third party partners ("Advertisers") with a proprietary technology, designed and developed to offer an end-to-end solution, which enables third party publishers ("Publishers") to display online advertisements to end users who use or otherwise interact with certain mobile webpages and desktop websites ("Digital Assets") using available solutions in the market, such as real time bidding, tag integration, header bidding and other advanced hybrid solutions.

SmartBid.ai recognizes the importance of your privacy and we take this issue very seriously. This Policy describes SmartBid.ai's collection and use of the information provided or collected on or through our various services and features (collectively the "Services"), which includes our website at www.SmartBid.ai as well as our SSP for the purpose of displaying online advertisements within Digital Assets. We are committed to treating any information we collect with care and respect.

If you have any questions about this Policy, please contact us at: contact@smartbid.ai.

1 Types of Information We Collect

The first type of information is non-identifiable information which may be made available or gathered via your use of Services, or users interaction with Digital Assets ("Non-Personal Information"). The Non-Personal Information which is being collected includes, among others, your aggregated usage information and technical information transmitted by your device, including: (i) certain software and hardware information (i.e., browser type); (ii) actions within the Site or certain data regarding the use of your Service; and (iii) approximate geo-location (country level location).

We further may process certain information which could be individually identifiable information ("Personal Information") as follows:

If we combine Personal Information with Non-Personal Information, the combined information will be treated as Personal Information for as long as it remains combined.

2 Use of Your Information by SmartBid.ai

SmartBid.ai uses the information it collects about you to provide the Services. We may use your information:

3 How We Collect Information

Depending on the nature of your communication with us, we may collect the above detailed information from you, as follows:

4 Cookies, Tracking Technologies & Opt-Out from Targeted Advertising

Advertisers using our SSP platform use industry-wide technologies such as "cookies" (or similar technologies), which store certain information on your device and which will allow them or us to customize the Service and content. The third-party Advertisers provide ways for you to opt out from or limit their collection of information from and about you. Please refer to these third parties' privacy policies. Please note that we are not responsible for these third-party privacy practices. Once you opt out, you may still receive content and advertising, however it will not be targeted.

The cookies used by us are created per session and do not include any Personal Information, other than your preference and navigation on the applicable Digital Assets. Most browsers will allow you to erase cookies from your device, block acceptance of cookies, or receive a warning before a cookie is stored. One of the cookies we use is Google Analytics. To learn more: www.google.com/policies/privacy/partners. Google Analytics opt-out: tools.google.com/dlpage/gaoptout.

Website opt-out: Please refer to the support page of your browser — Chrome, Firefox, Internet Explorer, Safari, Edge, Opera.

Mobile opt-out: Android · iOS.

Self-regulation opt-out: You may opt-out through the NAI consumer opt-out page or the DAA opt-out page. Please note you will continue to receive generic non-targeted ads.

In the event that you have any additional complaints about your privacy rights, please initially contact the Data Protection Officer. You may also contact us at: contact@smartbid.ai. Note that once you opt out, part of the Services provided by us might no longer be available and some features may not work if you revoke the data transfer.

5 Sharing Your Information with Third Parties

SmartBid.ai will not share the Personal Information it collected with any third parties or any of its partners except in the following:

6 Your Choices and Controls

Data protection and privacy laws provide you with the ability to exercise some rights regarding your Personal Data, such as: (i) request access to your Personal Data; (ii) request rectification; (iii) request erasure (as long as we do not have a legitimate reason for retaining the data); (iv) request restriction of processing; (v) object to processing; (vi) request data portability; (vii) file a complaint to a supervisory authority; and (viii) withdraw consent (if applicable).

To exercise your rights, contact us at: contact@smartbid.ai. Note that we may require certain information from you in order to verify your identity and locate your data. The process of locating and deleting data may take up to one (1) month in accordance with applicable law.

7 Children's Privacy

You represent and warrant that, (i) if you are located in the US, you are at least 13 years of age; or if you are located in any other GEO, you are above the age defined as "child" under applicable laws in your jurisdiction; and (ii) you are of legal competence to enter into this Privacy Policy. The Services are not directed or intended for Children, and we do not knowingly collect or solicit information from children. If we obtain actual knowledge that a User is considered as a Child under applicable law, we will take steps to immediately delete such User's Personal Information. If you become aware or have any reason to believe that a Child has shared any information with us, please contact us at: contact@smartbid.ai.

8 Data Security and Integrity

Your privacy is very important to SmartBid.ai and we are committed to protecting your Personal Information from unauthorized access, use or disclosure. We have implemented physical, technical and administrative security measures for the Services that comply with applicable laws and industry standards. For additional information regarding SmartBid.ai's security measures please see: www.SmartBid.ai/security-policy.

SmartBid.ai also protects your privacy by seeking to minimize the amount of data that we store on our servers. If you feel that your privacy was treated not in accordance with our policy, or if any person attempted to abuse SmartBid.ai, please contact us at: contact@smartbid.ai directly.

In the event of a data breach in which we discover your Personal Information is at risk, we will notify you and the applicable authority (if required subject to applicable laws).

9 Data Retention

We retain the Non-Personal Information we collected for as long as needed to provide the Service and to comply with our legal obligations, resolve disputes and enforce our agreements. SmartBid.ai will retain data collected for online behavioral advertising for as long as commercially useful to carry out its business purpose, in accordance with applicable laws, or until an individual expresses an opt-out preference. We retain Personal Information for as long as legally permissible, in accordance with applicable laws. SmartBid.ai may rectify, replenish or remove incomplete or inaccurate information, at any time and at its sole discretion.

10 Transfer of Data

As a part of an international group, we may store or process your Personal Information in the United States or in other countries. If you are a resident of the European Economic Area ("EEA") we will take appropriate measures to ensure that your personal data receives an adequate level of data protection upon its transfer outside of the EEA. If you are a resident of a jurisdiction where transfer of your personal data requires your consent, then your consent to this Privacy Policy includes your express consent for such transfer of your data.

11 Do Not Track Disclosure

The Service does not respond to Do Not Track signals. For more information about Do Not Track signals, please see www.allaboutdnt.com.

12 Data Protection Officer

If you have any requests regarding the data collected under this Policy, including without limitation, requests to remove, delete, amend, modify or transfer the data, please contact our Data Protection Officer at: contact@smartbid.ai.

Please be sure to include your name, address and email address in any correspondence to us so that we can respond to your inquiry in a timely manner.

13 Modifications and Updates

We reserve the right to periodically amend or revise this policy, at our sole discretion. The most recent version of the policy will always be posted on the site. If we do make any changes, the updated date at the top of the policy will be reflected in the "last revised" heading. We encourage you to review the policy periodically to ensure that you understand how we collect, use and share information through the services. Your continued use of the digital assets or services following the display of such revised policy constitutes your acknowledgement and consent of such amendments and your agreement to be bound by the terms therein.

14 Contact Us

If you have any questions or comments about this Policy, please write to us at:

SmartBid.ai LLC

108 W 13th St, Wilmington, DE, 19801, United States

You can also contact us via email at:

✉ contact@smartbid.ai